New Business Development Executive to Bolster USC Consulting Group's Northeastern Region
Stephen Capuano adds strong strategic sales experience.
Local Consulting Duo Takes Home an Award from World's Largest Internet Consulting Firm
Internet Consultants Alan and Tina Winning produce winning Best Industry Application site for 2007 WSI Web Awards.
John Dieser Joins USC Consulting Group Business Development Team
Focus is pharmaceutical industry in northeastern U.S. region.
Proven Sales Leader Joins Stoltenberg Consulting As Regional Director of Business Development
Stoltenberg Consulting, Inc., a leading healthcare industry information technology consulting firm, today announced that Robert DeLoach has joined the company in the role of Vice President of Business Development.
Axiom Consulting Partners to Sponsor Human Capital Institute's "Building a World Class Sales Organization" Initiatives
The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and Axiom Consulting Partners, a management consulting firm, announced today that Axiom will sponsor HCI's 'Building a World Class Sales Organization' education and research track, one of several topics addressed in HCI's Talent Strategy community of interest. This community is considered by HCI to be essential to organizations seeking to more effectively leverage human capital.
Foods Resource Bank Selects Gary Hubbell Consulting for Resource Development Consulting and Coaching
Foods Resource Bank, located in Western Springs, Illinois, has retained the services of Gary Hubbell Consulting to provide development consulting and executive coaching services.
Consulting Services For Private Equity Or Venture Capital Acquisitions And Investments
Begin by finding a company that provides due diligence services to potential investors in the multichannel retail arena to investigate the feasibility of, or provide support for, mergers, acquisitions, and/or investment opportunities. My firm, F. Curtis Barry & Company, has been working in this market for many years. Our perspective is one of operational consultants for multichannel retail businesses ?companies that operate some combination of direct-to-customer sales (catalog and e-commerce), retail (brick-and-mortar), and/or wholesale channels.
Wyattopia Web Services Offers a Range of Internet Consulting Services Including Web Site Design, Application Development, Database Design and Content
Wyatt Roberts announced today the formation of Wyattopia Web Services, Inc. Based in Florence, Mississippi, Wyattopia offers a range of internet consulting services including web site design, custom application development, database design and content management tools.
Leading Business Consulting Firm Offers Strategic Planning Development and Facilitation Course
Learn how to develop a strategic plan successfully.
Michael T. Donovan New Business Development Executive at USC Consulting Group
Responsible for Midwestern Region
Young Joins Leading Healthcare Consulting Company as Regional Director of Business Development
Stoltenberg Consulting, Inc., a leading healthcare industry information technology consulting firm, announced today that Max Young has joined the company as Regional Director of Business Development.
Custom Application development software for your business
All global corporations around the world are finding it difficult to strike a balance between reduced budgets and fewer resources on one hand and increase the return of investments on IT assets on the other. The dynamic state of the application portfolio continues non stop with new applications being developed and existing ones being maintained, upgraded or shifted. In order to achieve stated objectives application maintenance is an important tool available to companies to improve the performance of the IT organization. With the availability of application maintenance services, companies the world over achieve significant cost savings in their maintenance spends.
ACOM Healthcare Business Consulting Group Announces Performance Guarantee on Chiropractic Consulting Services
If collections don't improve by amount charged, company will refund the difference. But history has shown normal 30 percent increase.
|
 |
 |
Gic Number For Writing Sales Letters
When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots. Why? Because that's generally the number of times required before a name "magically" sticks in the mind of a prospect. The Rule of 7 is often used in radio and television advertising. But this isn't an isolated occurrence—the number seven seems to be a bit magical in other areas, like prospecting and linguistics. Do you know the average number of times experts say you need to make contact with a prospect before they will be ready to commit? Seven. Can you guess how many times linguists say a person must use a word before it becomes a true part of their vocabulary? That's right—seven. This "magic" is the reason I try to repeat my client's product name or business name seven times in the sales letters I write for them. The truth is, we're not really talking about magic, here. It's really about generating recognition for a name or a concept. It's about embedding something in a prospect's subconscious mind. It's about branding. I use The Rule of 7 to write sales letters, but the idea can be applied to other areas of marketing, too. Every person and every thing has an identity—and branding is about more than just a logo. A brand identity is about who you are, what you offer and the benefits of choosing you over the competition. The name you choose to operate under—whether your personal name, your business name, your product name, or your website address—is a link to all of that information. Repetition, which is what makes The Rule of 7 work, strengthens the recognition and recollection of your brand. Now, all the "experts" may come back later and say that "seven" isn't the right number after all. It's nine. Or it's five. Or it's eight-point-three. But it doesn't really matter, does it? Seven works well as a general rule. (Besides, it is a lucky number.) Of course, I know that fulfilling The Rule of 7 is no guarantee a prospect will accept an offer. But I know using the rule increases the chance that a prospect will see my name or the name of one of my websites and think, "Oh, yeah, I remember Seductive Sales Letters" or "I remember Matthew Cobb." Recognition and recollection—that's what The Rule of 7 is all about. One word of warning, though. Just because seven times is good doesn't mean that seventy times is even better. Repeating the same name over and over again can grow annoying and cause prospects to quit reading. And then, you may not even be able to fulfill The Rule of 1. About The Author Matthew Cobb is an independent copywriter/consultant who operates Seductive Sales Letters. Visit SeductiveSalesLetters.com and sign up for the official monthly publication, The Seductive Sales Letter Clinic.
|
